At AdsEmpire, we don’t just partner in the dating vertical – we dominate it. And we know one universal truth: what works in Warsaw won’t work in Paris. That’s why we’ve prepared a complete playbook for our partners who are serious about scaling their dating offers.
We’ve analyzed behaviors, local culture, creative preferences, and traffic sources in five hot GEOs that are bursting with potential. This strategic toolkit is designed to support everyone, from seasoned pros to those just beginning to explore new markets, by helping craft campaigns that don’t just perform, but truly connect.
Let’s take the guesswork out of GEO-targeting and dive into the specifics that will make your creatives irresistible from London to Taipei.
Top GEOs & What You Need to Know
Behind every successful campaign is a marketer who gets the audience. With these hand-picked insights, you’ll understand what clicks, what converts, and how to craft promotional materials that speak directly to the heart of each region.
🇹🇼 Taiwan
- Top Traffic Sources: Social media, Google Ads, TikTok, YouTube
- Demographics:
- Average age: ~42
- Gender: 49% men, 51% women
- Average salary: €1,500/month
- User Interests: Taiwanese audiences are passionate about all things tech and show strong interest in fashion-forward trends. Travel, cultural enrichment, and education also rank high, especially among urban professionals.
- Cultural Features:
- Major Holidays: Chinese New Year, Independence Day (Oct 10), Mid-Autumn Festival
- Values: Strong focus on tradition, family, and education
- Male Preferences: Taiwanese men are especially drawn to women who embody grace, modesty, and good manners, reflecting the deep-rooted importance of family values and tradition.
- Creative Guidelines:
- Female Image: Delicate features with soft expressions reflect the beauty standards admired in Taiwanese culture. She should look modest yet fashionable.
- Style: Soft pastel tones like blush pink and beige convey femininity and elegance.
- Theme: Romantic dating with a long-term goal fits perfectly here.
- Background: Show modern cityscapes of Taipei, tranquil green parks, or skyline views from rooftops.
🇵🇱 Poland
- Top Traffic Sources: Social media, Google Ads, YouTube
- Demographics:
- Average age: ~41
- Gender: 48% men, 52% women
- Average salary: €1,500–1,700/month
- User Interests: Polish users are deeply rooted in family values and show a strong affinity for outdoor activities like cycling and running. Their interests also extend to traveling, cars, and cultural exploration, with a growing appetite for content tied to history and lifestyle.
- Cultural Features:
- Major Holidays: Easter, Christmas, Independence Day (Nov 11), All Saints’ Day (Nov 1)
- Values: Family traditions, national pride
- Male Preferences: Polish men appreciate sincerity and femininity above all, gravitating toward women who are warm, kind, and emotionally genuine. A down-to-earth vibe is often more attractive than bold glamour, with authenticity playing a major role in appeal.
- Creative Guidelines:
- Female Image: A natural beauty with light brown or blonde hair, soft makeup, and a kind gaze will resonate most with Polish audiences.
- Style: Think cozy elegance with warm tones like beige, gray, and baby blue.
- Theme: Campaigns should focus on meaningful relationships and future planning.
- Background: Picture charming Warsaw streets, outdoor cafes, or sunlit city parks.
🇫🇷 France
- Top Traffic Sources: Social media, Google Ads, Tinder, YouTube
- Demographics:
- Average age: ~42
- Gender: 49% men, 51% women
- Average salary: €2,500/month
- User Interests: The French take pride in their love for fashion, food, and refined experiences: gastronomy and winemaking being national passions. They also gravitate toward romantic travel, art, and culture, blending tradition with a playful curiosity for emotionally driven stories.
- Cultural Features:
- Major Holidays: Bastille Day (July 14), Christmas, Easter
- Dating Scenes: Paris, French Riviera
- Male Preferences: French men appreciate women who carry themselves with elegance, sophistication, and effortless charm. A refined sense of style and confidence makes for the perfect romantic formula in their eyes.
- Creative Guidelines:
- Female Image: A chic brunette or stylish brown-haired woman with a refined look. Minimal makeup and classic elegance are a must.
- Style: Go for timeless pieces in black, white, or wine-red tones.
- Theme: Sophisticated romance and classical dating is the winning formula here.
- Background: Parisian cafés, glasses of wine, or the Eiffel Tower at sunset all set the stage.
🇨🇿 Czech Republic
- Top Traffic Sources: Social media, Google Ads, YouTube
- Demographics:
- Average age: ~43
- Gender: 49% men, 51% women
- Average salary: €1,800/month
- User Interests: Czech users love active lifestyles that blend adventure with culture – think hiking, cycling, and attending festivals or concerts. They appreciate authenticity, enjoy weekend getaways, and stay curious about history, arts, and local traditions.
- Cultural Features:
- Major Holidays: Independence Day (Oct 28), Christmas, Easter
- Lifestyle: Work-life balance, personal space
- Male Preferences: Czech men are attracted to women who are authentic, easygoing, and naturally confident. A sense of humor, emotional openness, and a down-to-earth vibe are all winning qualities in this culture.
- Creative Guidelines:
- Female Image: A woman with natural beauty, minimal makeup, and a spontaneous smile feels authentic to Czech audiences.
- Style: Nature-inspired hues like forest green, soft brown, and ocean blue reflect balance and comfort.
- Theme: Emphasize active lifestyles, mutual growth, and building a meaningful partnership.
- Background: Use scenic shots of Prague’s historical streets, castle views, or countryside trails.
🇬🇧 United Kingdom
- Top Traffic Sources: Social media, Google Ads, YouTube, Tinder
- Demographics:
- Average age: ~40
- Gender: 49% men, 51% women
- Average salary: €3,200/month
- User Interests: In the UK, users are highly engaged with sports, especially football, rugby, and tennis, and are always tuned into the latest music and film trends. Technology, travel, and career development also fuel their interests.
- Cultural Features:
- Major Holidays: Christmas, Easter, Valentine’s Day, Glastonbury Festival, St. Patrick’s Day (especially in Northern Ireland)
- Notable: Strong pub culture, football and rugby passion
- Male Preferences: British men value intelligence, wit, and a confident sense of independence in the women they’re drawn to. Polished appearances, smart conversations, and a touch of playful banter go a long way in winning their attention.
- Creative Guidelines:
- Female Image: A stylish brunette with sharp features, minimalist makeup, and confident posture appeals strongly to British audiences.
- Style: Cool tones like gray, navy, and black reflect British taste for understatement with an edge.
- Theme: Highlight stories that feature intelligent flirting, mutual respect, wit, and emotional connection.
- Background: Think rainy London streets, Tower Bridge, or bustling cafés in the city.
GEO Rates at a Glance
Now let’s talk about numbers. We’ve crunched the latest rates for the GEOs we’ve covered above, and here’s what you need to know when it comes to web and mobile traffic:
- 🇨🇿 CZE: $5 web\$5 mob
- 🇫🇷 FRA: $5.5 web\$4.5 mob
- 🇵🇱 POL: $2.5 web\$2 mob
- 🇬🇧 GBR: $5.5 web\$4 mob
- 🇹🇼 TWN: $2.7 web\$2.7 mob
Use these figures as your strategic compass – they’ll help you zero in on the most rewarding markets and push your campaigns to peak performance.
Conclusion
In affiliate marketing, understanding your audience is your edge, and now you’ve got the blueprint. Each GEO has its own flavor, and when your creatives speak the local love language, conversions follow.
Pro Tip: Don’t just localize the language – localize the vibe. Match visuals, tone, and message to what makes hearts beat faster in each region.
The next move is yours!
Join AdsEmpire and get exclusive access to data-driven tips, tailored creatives, and a team that’s as obsessed with your ROI as you are.
