Affiliate Marketing Tracking Platforms save enormous amounts of time and money to marketers worldwide. We researched them and picked the best for you.
TOP Trackers review
Doing affiliate marketing without the help of trackers stops being a job and turns into torture. Checking everything all the time and trying to follow where clicks are coming from may seem simple if you’ve just started your affiliate adventure. But as soon as you start getting more traffic and sales, you’ll notice that you need help. Management platforms we’ll list don’t just follow your clicks and earnings. They show growth opportunities and give insights into your audience. That’s why using good affiliate marketing trackers isn’t optional anymore. So, keep reading to find the one that suits your needs.
What do Affiliate marketing trackers do?
Before we move to the best examples of tools for affiliate marketers, we’ll explain what all of them have in common. Hope you aren’t hungry because there’ll be cookies in the story.
In affiliate marketing, people get commissions for promoting other people’s or companies’ products or services. But companies don’t just give money to everyone who shares their links, only to those who bring them profit. Without affiliate trackers, following that would be nearly impossible. When readers click on a certain affiliate link, trackers give their browsers a cookie (how nice of them). If they buy the product from the link within a set period, the marketer gets the commission. Cookies can last up to 999 days.
And no, that’s not everything affiliate tracking platforms do. They provide analytical data marketers use to find goldmines. They help analyze and optimize campaigns because you can easily compare certain ads and traffic sources. That lets you shove more money in the direction of the best-performing campaigns to maximize profit. But it helps to deal with under-achieving parts of your strategy and fix them. Many of those opportunities slip through the fingers of those who stick just to Google Analytics 4 and other free platforms.
Top-quality Affiliate tracking platforms and their benefits
Now when you know what to expect from an affiliate tracker, it’s time to show you the best on the market. Some are better for rookies, some are better for experts. But in the end, these are the best tools for affiliate marketers available today.
Voluum
Benefits:
- monitors over 30 metrics in real-time
- Traffic Distribution AI automatically sends traffic to best-performing pages and ads
- Automatizer – enables auto-optimizing of all campaigns on all traffic sources
- Anti-fraud Kit – detects bot clicks to help you see actual data from real people
- Split-testing and data reading is simple to do
Voluum is the most popular affiliate tracking system because it’s easy to use, so it’s the first choice for many new affiliates. It’s easy to integrate all platforms into it. Once you connect them, reading data isn’t a problem either. They pay a lot of attention to UX, meaning everyone can easily see and analyze data. And there’ll be a lot of data to analyze because Voluum tracks many factors. Here are some of them: Affiliate Network, Countries, Carriers, Clicks, Browsers, Browser Version, City, Connection Type, Conversions, Country, Day, Device Type, Hour of the Day, IP, ISP, Landers, Language, Mobile Carrier, Models, Month, OS, OS Version, Offers, Referrer, Referrer Domain, and State/Region.
Pricing (plans offer different possibilities):
- Start-up – $499/month
- Agency – $999/month
- Enterprise – $1999/month
AdsBridge
Benefits:
- easy to integrate with the number of trusted affiliate partners
- also offers PPC tracking
- great UX ensures ease of use
- great for split testing
- the variety of pricing plans
We’re moving from the affiliate tracker popular among rookies to the one popular among experts. AdsBridge works on cloud hosting, but they have their own servers. It combines the best of both worlds because you get results in real-time without additional downloads or depending on any piece of hardware. AdsBridge stands out from the other affiliate tracking platforms by its split testing feature. Yes, all trackers have split test features. But this one also has a bunch of landing page templates to let you quickly create pages to send traffic to. And yes, they provide the hosting for those landing pages too.
Prices (plans offer different possibilities):
- 14-days FREE trial
- Starter – $29/month
- Professional – $89/month
- Advanced – $199/month
- Business -$379/month
- Agency -$499/month
- Enterprise -$799/month
- Exclusive – individual price
ThriveTracker
Benefits:
- marketed as the fastest tracker on the market
- good for split testing
- compatible with all traffic sources
- tools are easy to understand and use
- possible to create campaigns in a bulk
- AI included in every pricing plan
ThriveTracker is an affiliate tracking system developed by a successful Russian affiliate. It’s made by marketers for marketers, so it covers everything. They’re very proud of the speed at which ThriveTracker works and dare users to show them faster trackers. It’s cloud-based and connected directly with the Amazon cloud infrastructure. Apart from speed and ease of use, this ad tracking software has a great AI feature. It optimizes campaigns automatically based on ROIs and CTRs. In other words, it does everything it can to earn you money even while you’re away.
Pricing:
- Cloud Lite – $49/month
- Lite + – $59/month
- Classic – $99/month
RedTrack
RedTrack is entirely focused on the experience they build for their clients – quick assistance, dependable service, hassle-free surroundings, and stable performance.
Packed with tons of integrations, this cloud-based tracker supports over 90 templates for leading networks and ads that help you launch your ad campaign quickly.
The tracker’s interface is easy to use – tooltips are supplied for any potentially confusing situations. The data tables may be easily adjusted to meet your needs, and they are simple to read and analyze. Moreover, they provide detailed reporting with over 30 data points.
RedTrack also allows you to track any type of traffic – web, mob, Google, Facebook, organic, etc. Its advanced direct traffic script makes it easy to analyze traffic by additional parameters.
Multi-user access allows you to customize the access level of each participant, and restrict access to certain networks or sources.
Thanks to a comprehensive approach to filtering bots, RedTrack guarantees several levels of protection with detailed reports on fraudulent traffic.
Pricing:
Pro – $83/month
Advanced – $124/month
Team – $208/month
Enterprise – $624/month
BeMob
BeMob is a great solution for media buyers, affiliates and large teams. This tracker provides a wide range of tools for successful campaign launches: swift redirection, an easy-to-use interface, a big list of affiliate networks and traffic sources that have already been configured, thorough reporting, and API access.
BeMob offers many additional benefits depending on the package you choose. Traffic distribution is based on more than 30 conditions, their landing page security script will prevent your visitors from using ad spy software, and multi-user access makes it easy to create team accounts with different access levels.
The auto-optimization tool for campaigns is used by this tracker to assess a huge spectrum of combinations and choose the most lucrative based on CTR, ROI, and revenue.
Pricing:
For both inexperienced and seasoned affiliates, BeMob offers a variety of pricing plans that are flexible and affordable. For a better understanding of your requirements, you can use their unique calculator.
Binom
This tracker, positioning itself as a tool for professionals, is distinguished by high performance and speed in redirecting clicks and generating reports.
By connecting via API, you can have access to all functions and reports. Binom has templates for traffic sources and affiliate networks, which hastens the addition of a new source or network.
Binom is also famous for its functionality, which allows you to quickly and easily create reports, making it possible to intelligently optimize and get more profit.
Another unique analytical feature Binom offers is the installation of special tags and zones. Thus, Binom allows you to get a report on traffic and the uniqueness of a bet or bot. It is also possible to generate two-dimensional tables, where you need to specify the parameters that are most interesting in terms of X and Y coordinates.
Pricing:
The pricing is reasonable and alluring. You don’t need to pay for used traffic, extra users, domains, or support. Everything is included in the package, and if you pay in full up front, your monthly plan will only cost $69 instead of $99 per month.
FunnelFlux
This is a self-hosting platform that enables you to design, optimize, and change ads campaigns utilizing a totally visual interface without the need for any coding knowledge!
When it comes down to integrating with affiliate networks, FunnelFlux is pretty similar to the other tracking systems since it operates on an S2S postback basis. However, the statistics will surprise you – you can track using GEOs, Carriers, IPs, and Operating Systems. In total you can use approximately 60 KPI. You may quickly and visually discover bottlenecks with the help of the robust statistics engine and funnel heatmaps.
In regards to landing pages and split testing, FunnelFlux gives you the ability to run split tests using any landing page. With “Visual Funnel Builder,” you may design several streams for various campaigns without any significant technical knowledge. To fit your demands, you can “drag and drop” different options.
Pricing:
Flux Micro – $179/month
Flux Starter – $249/month
Flux Pro – $449/month
Managed LP Server – $30/month
Trackier
Trackier provides a number of advantages to enhance communication management and relationships with publishers.
With Traсkier you have complete control over all your ads campaigns as it gives its users an opportunity to set and track targets themselves, as well as set limits between publishers and campaigns. All users can define their own targeting, payment, and process rules.
Traсkier protects user data and guarantees no downtime.
Its advanced features, such as visitor ISP tracking and city targeting, make it simple to manage residual clicks.
Real-time traffic analysis recognizes potential risk of fraud using the Bot Mesh algorithm, which evaluates all visitors based on a diversity of parameters.
Traсkier also gives the ability to use additional functionality, providing its users with individual modifications of the system.
In addition, this platform generates all the necessary reports that you need to evaluate the effectiveness of ad campaigns. The reports have a personalized look – you can download separately a fraud report, a goal report, a comparison report, and more.
Pricing:
Basic – $299/month
Pro – $499/month
Enterprise – custom (depends on your selected set of features)
FirstPromoter
FirstPromoter makes it simple to monitor, control, and enhance any kind of referral-based marketing initiatives for SaaS companies.
FirstPromoter offers businesses a great deal of flexibility because it enables them to have a variety of affiliates for various marketing campaigns as well as various commission/reward structures, emailing (message), links, and signup pages.
Companies can reward both affiliates and their friends for joining up, while affiliates can easily view their data and share the referral link from their private dashboard. Additionally, it offers a one-click payout feature that enables businesses to pay all of their affiliates at once.
Main features:
Creation of personal campaigns to reach out to particular affiliates;
Setting commissions or percentages;
Automated payouts with one click.
Post Affiliate Pro
Post Affiliate Pro is used over the whole world by more than 2700 companies. It is a perfect reputation tracker for affiliate marketing needs.
Post Affiliate Pro is a highly precise monitoring program available right now, and includes a wide range of tracking options like browser cookie tracking, flash cookie tracking, IP address tracking, and more.
Even the free edition of Post Affiliate Pro allows you to link to more than 170 CMS and payment gateways, run an infinite number of campaigns for the store or website, and track their effectiveness.
The platform offers a variety of commission types, such as lifetime commissions, split commissions, action commissions, performance awards, and more.
Key characteristics:
Numerous payments;
Multilingual assistance;
Adaptable user interface.
Conclusion
Basing a marketing strategy on hopes and guesses is expensive nowadays because everybody uses data to maximize their profits. Doing affiliate without using the best affiliate tracking software you can afford is torture. It would take hours just to do CPA tracking. And you know that’s just the tip of the iceberg.
Don’t be stubborn; it won’t help. Use affiliate tracking platforms to avoid disasters and cash in on opportunities you wouldn’t notice on your own.
